Leadership and Business Development - Marketing for Non-marketers.•
About the course
Standing out from the crowd can be a real challenge for organisations that operate in competitive environments. Marketing should be a whole company approach but is often left in the hands of the specialist team. Introducing the key concept of marketing to others in the organisation may help improve the effectiveness of your internal and external marketing activities. This session also includes an introduction to marketing principles including extended marketing mix, benefits of branding and hot to communicate to customers effectively.